Curry Barker‘s Obsession premiered last year at the Toronto International Film Festival and earned positive reviews. It continued to play other festivals, with the accolades piling up. Before it even landed in theaters, it had an insane Rotten Tomatoes score of 97% and, after earning some slightly tepid critical reviews, has still only declined to 95% positive. That’s crazy!

Anytime a movie is a major success, especially an indie horror movie that is only seen by a select few ahead of its release, there’s the inevitable backlash from morons who claim it was “overhyped.” I’m not here to say Obsession is the best movie of the decade, or of the year, or even that I liked it all that much! Instead, I made a video about the embarrassing nature of claiming something is “overhyped” or “overrated,” the undeniable existence of marketing hype-machines, and the weaponization of hyperbolic social media reactions to create extremist narratives that dummies get suckered into believing.